On Hold Marketing - How It Works
Step1: Marketing Consultation – Face to Face Meeting
No forms or questionnaires to fill out. Every script we write is one of a kind. That is because our seasoned marketing professional will interview you, in detail, to learn about your marketing needs and inform you on the “best practices” for using On-Hold Marketing in your specific industry. We take the work out of your hands!
We need to interview you. Whenever possible we will meet with you face to face in your place of business. Our goal is to learn everything about your unique business. We will schedule an interview with you and if for some reason your location is not within reach of our consultants, we will schedule a videoconference or teleconference.
Our team of seasoned writers understand industry-specific writing. We also understand that no two companies are exactly alike. That is why we take so much time to interview your company to become knowledgeable about your marketing priorities and best features. We will review your marketing material, website and social media so we can represent and enhance your existing brand.
From that point, our team of seasoned writers will work to create an effective, unique on hold script that is typically about 5 – 6 paragraphs long and approximately 525 words. Keep in mind that, in most cases, your caller can be placed on hold during any part of your On Hold production; therefore each paragraph in your script will have equal importance and attention. Our writers understand industry-specific writing. We also understand that no two companies are exactly alike. That is why we take so much time to interview your company and become acquainted with your marketing priorities and best features.
When your first draft is completed, your customer service representative will present the script to you for your review. We will ask for your feedback and any ideas you may have. We will re-write your script until you approve the copy.
Step3: Voice Talents and Background Music
We offer many professional voice talents and our industry’s largest library of licensed background music. Visit our “voice and music” selection page to evaluate our voice talents and music either separately or together. Our on line “On Hold Mixer” allows you to listen to your favorite voice talent while testing music backgrounds.
On Hold’s 100% Satisfaction Guarantee
You have approved the writing, the voice and the music. However when you hear your recording, something isn’t right. If you are not completely satisfied – for whatever reason – let us know within 5 business days, and we will re-do your production for you. On Hold Marketing is a very creative process. We always stand by our work and we want you to be thrilled with your production.
Step4: Equipment, Installation and Warranty
We coordinate installation for our state of the art equipment and provide a warranty. Our USB technology allows us to email your updated recordings. Save the recordings to the memory stick and you are all set to go. As long as you are an active customer, we will replace equipment if there are any mechanical or sound quality issues.
Our single location companies most often utilize the Premier USB 1200 unit. You may also want to consider utilizing the On Hold Premier 7600. This unit connects via internet and eliminates the need for on site upload of messaging. For more information regarding our available equipment options visit our On Hold Marketing Equipment page.
*If you already have On Hold Marketing equipment or utilize a VOIP system that has built in MOH capability, we can deliver your recording in any format you need.
Updates to your On-Hold Marketing Message
Our experts can advise you on how often businesses in your industry typically update their On-Hold Marketing recordings. To be effective, you need to update your message at least two times per year to reflect your current products, services and seasonal offerings. As an active customer you will receive automatic reminders to change your recording.