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Assisted Living & Nursing Homes

Assisted Care and Nursing Home picture – Music On Hold

Family members seeking short or long term care of a loved one, have a lot of critical decisions to make. They need the most comprehensive and reassuring information you can provide - and their first impression often comes from a call placed to your facility.


Instead of simply music on hold,
On Hold Marketing & Communications can work with you
to formulate a message that demonstrates your commitment
to competent and compassionate care.


We’d like to share some ideas for you to include in your on hold message.


Quality of life will be a high priority for families. Give them facts about your facility, but also take this on hold opportunity to let them know about your unique philosophy of care such as individual attention or activity coordination. Include in your message:

  • Number of Rooms and Recent Upgrades
  • Daily Activities, Outings, Holiday Events and Family Events
  • Cuisine
  • Religious Services
  • Inter-generational Partnerships with Local Schools/Preschools
  • Insurance Information

Trust is a major factor in deciding on an assisted care facility. Callers will want to know about the credentials of your staff and what affiliations you have with area physicians and medical centers. Provide information on the following:

  • Hospital Affiliation
  • Physicians Profiles
  • Nursing Staff Credentials
  • Physical Therapists
  • Transportation to Medical Services

Everyone who enters into an assisted living situation has different health care needs. Does your facility accommodate residents who require the following:

  • Complex Medical Care
  • Wound Care
  • Alzheimer’s Disease / Dementia Care
  • Hemodialysis
  • Amputee Recovery
  • Pain Management
  • Peritoneal Dialysis
  • Subacute Care
  • Traumatic Brain Injury Care

Convenience plays a part in the choice of an assisted living facility for short or long-term care. On-site therapy capabilities are something your callers will be interested in hearing about. Do you offer:

  • Physical, Occupational and Speech
  • Low Vision Rehabilitation
  • IV Therapy
  • Respiratory / Pulmonary Therapy
  • Ventilator Trach / Weaning

Define your facility so callers know if it suits their needs. Include all types of care and services that you offer and offer to assist them in deciding what meets their needs.

  • Short Term & Long Term Care
  • Outpatient Rehabilitation
  • Transition & Home Health Care
  • Adult Day Care
  • Pediatric Care
  • Respite
  • Counseling

Provide your callers with the basic information such as where you are located and the hours during which you can be reached in person and/or by telephone. Then direct callers to where they can find more information on your facility:

  • Website
  • Social Media
  • Information Kit in the Mail

Please keep in mind that this industry-specific information is meant to be a guide.
Our capable script consultants will work with you to gather notes on your thoughts,
ideas and expectations of your On Hold Marketing program.

Please call us at 800.932.2175 to get started.