Eye Care Professionals / Vision Centers
What message does your office convey when patients or potential patients call?
At On Hold Marketing and Communications, we will work with Vision Centers, Optometrists, Ophthalmologists and Eye Care Specialists to create an on hold message that focuses on the core philosophy of your practice and retail operation.
For nearly 20 years, On Hold Marketing and Communications has provided on hold messaging services to the medical community. Our experience and accumulated knowledge put us in a unique position to serve your marketing needs.
Here are some important things to think about when designing your on hold marketing campaign:
Identify what type of practice you have and what special services
you provide to the community you serve.
- Retail Store Only
- Medical Office Only
- Retail Operation and Medical Practice
Are your callers requesting:
- Doctor’s Appointment
- Hours and Location
- Fittings/Frame Selection
- Insurance Information
- Partner with community businesses and associations
- Offer seminars on optical health issues
Use this "on hold" opportunity to convince callers that they have made the right choice. Talk about:
- Your Qualified and Courteous Staff
- Convenient Location
- Extended Hours
- Insurance Information
- State of the Art Equipment and Techniques
The Internet is often the first place people look when deciding on a health care provider. Be sure that your information and "reputation" are easily accessible.
Do you have a:
- Website Presence
- Facebook Page
Reinforce your commitment to promoting excellent optical health by encouraging preventative practices such as:
- Regular Eye Exams
- Proper Diet and Vitamin Regimen
- Attention to milestones that indicate important eye tests such as glaucoma or macular degeneration
Highlight your expertise in procedures that go beyond routine care such as:
- LASIK Surgery
And include what makes your practice unique. Are your procedures:
- Performed safely in the minimum amount of time possible
- Preceded by patient education and then followed up
Eyeglasses and contact lenses not only provide vision correction, they are part of a person’s appearance and lifestyle. Use this opportunity to promote:
- Name brand frames such as Coach, Alain Mikli, Dolce & Gabbana, Ralph Lauren, Versace
- All Brands of Sunglasses
- High Quality Contact Lenses, including Cosmetic Lenses
- Transitional Lenses
Please keep in mind that this industry-specific information is meant to be a guide.
Our capable script consultants will work with you to gather notes on your thoughts,
ideas and expectations of your On Hold Marketing program.
Please call us at 800.932.2175 to get started.