Massage & Facial Spas
Anyone can talk about what services they offer - that’s why your on hold message needs to highlight what distinguishes your business from all the rest.
From National Franchises that want to enhance their brand identity
to single locations that want to express their individuality,
we create on hold marketing messages that reflect your business style,
increase brand awareness and promote your products and services.
And what makes us different is that we start with a
personal interview to determine your marketing needs.
A spa experience brings to mind special treatment - something that is exclusively meant for you.
Let your callers know what unique features and benefits they can expect to enjoy when they make an appointment.
Does your spa include:
- Monthly Membership Programs featuring
- Rollover massages
- Discounts on additional services
- Corporate Programs
- Referral Programs
- Benefits of massage
Entice your callers with your variety of massage choices or highlight a technique in which you are uniquely skilled. Do you offer:
- Signature Massage
- Trigger Point
- Hot Stone
- Deep Tissue
Don’t forget to include the ultimate relaxation - 1 ½ and 2 hour massages.
Do your callers know that there are different facial treatments for all ages, skin types and special requirements? Educate them on which treatments you can provide:
- Signature Facials
- Men’s Facials
- Teen Facials
- Sensitive Skin
Let your clients know if you offer waxing services, as well.
Spas are the perfect place to be pampered in the company of friends. If you cater to group events, you can use this on hold opportunity to let callers know about:
- Private Parties
- Bridal & Shower Parties
- Other Special Gatherings
Make sure your clients know where to find you - day or night. Include in your on hold message the following important information:
- Location and Hours
- Social Media – Facebook, Twitter, Google+ and more
- On-line booking capability
- Gift Cards – Highlight your seasonal gift card promotions for Valentine’s Day, Mothers and Fathers Day, Christmas and all other special events.
Seasonal Marketing Calendar Tips
Please note that the chart below contains calendar specific talking points and ideas. The best results will come when you complete your person to person interview with an On Hold Marketing consultant. You may also change your message more frequently if it better meets your marketing needs. We will take the work off your desk!
Beginning Jan 1
Happy New Year, winter specific treatments for skin care, tips for taking care of your skin during the very damaging winter months, promotions and specials that will encourage clients to schedule a massage, hot stone massage, etc. Encourage them to come to your warm, inviting environment where you will cloak them in luxury. Winter is the best time for a facial. It is so important during the damaging winter weather to exfoliate. Invite your clients to a consultation to achieve the best "winter look" possible. Announce a "day of luxury" special for Valentine’s Day.
Beginning April 1
Now is a good time to encourage callers to schedule their massage and facial appointments for their busy Spring schedule. A gift certificate makes a great Mothers Day, Fathers Day and Graduation gift. Let your callers know about any Spring promotions you are offering. Tax time stressing you out? A one hour massage treatment of your choice, may be the perfect stress reducer. Are you working out to get rid of those excess winter pounds? Great but remember how important it is to take care of your tired muscles. Therapeutic massage can be an important element of healthcare.
mid June/early July
Your clients are active in the summer months. Offer them a summer promotion to encourage them to take care of their body and their mind. With the damaging sun, wind and water, an expert facial is in order. Promote your best summer care facials and products for proper skin care. Do you recommend any particular skin care lotions or products with UV protection? Be sure to mention any referral specials that you’re promoting.
Gift certificates, holiday promotions and product baskets must be mentioned in the fall production in order to maximize holiday sales. Encourage your callers to schedule their holiday appointments. Your callers most likely took a beating in the summer sun and now it is time to pamper their skin. The fourth quarter of the year is a stressor especially with the holidays included. It is therapeutic for the mind and body to take time for an expert massage and facial.
Please keep in mind that this industry-specific information is meant to be a guide.
Our capable script consultants will work with you to gather notes on your thoughts,
ideas and expectations of your On Hold Marketing program.
Please call us at 800.932.2175 to get started.