Medi-Spas / Laser Treatment
When you go beyond the salon to offer medically supervised cosmetic treatments, information is key to attracting customers.
Let On Hold Marketing and Communications help you to use
your on hold time to educate callers on the services and solutions that make
your Medi-Spa the right choice for all of their procedure-based cosmetic needs.
Our creative team will work with you to compose an on hold message that will highlight your outstanding services and engage your callers.
Use your on hold message to define your practice and outline your services.
Do you provide any or all of the following:
- Laser services
- Relaxation/massage therapy
- Exfoliant Treatments
- Chemical peel
- Filler injections
- Facial therapies or treatments
- Body hair removal
Make certain your callers know they are in good hands. Ensure them that you have qualified people on staff such as:
- Medical professionals
- Skilled Clinicians
- Licensed Therapists
Recognized brands and FDA approved products and treatments often speak to the integrity of your practice. Do you carry products that fall into this category:
- A proprietary line of skin care items
- Prescription-strength skin care products
- Natural or mineral based cosmetics
- Hydro-facial system
What conditions do you specialize in providing solutions for?
- Sun-damaged skin
- Aged or prematurely aged skin
- Hyper-pigmented skin
The medical benefits of relaxation therapies are well-known. Encourage your callers to take advantage of your stress-reducing massage options:
- Deep tissue
- Hot Stone
- Signature massage
- Combined packages
A high visibility profile and custom spa experiences weigh in your favor for callers interested in your services. Be sure they know where to find you - at your location and on the Internet. Include the following in your on hold message:
- Location and hours
- Facebook presence
- Special packages for groups or parties
Seasonal Marketing Calendar Tips
Please note that the chart below contains calendar specific talking points and ideas. The best results will come when you complete your person to person interview with an On Hold Marketing consultant. You may also change your message more frequently if it better meets your marketing needs. We will take the work off your desk!
Beginning Jan 1
Happy New Year! Winter specific treatments for skin during the very damaging winter months, promotions and specials that will encourage clients to schedule an exfoliation, facial therapy or treatment, chemical peel, etc. Winter is the best time for body hair removal as they most likely will not be exposed to the sun. Invite your clients to a consultation to achieve the best "winter look" possible. Announce a "day of beauty" special for Valentines Day.
Beginning April 1
Now is a good time to encourage callers to schedule their appointments for their busy Spring schedule. Easter, Mothers Day, Fathers Day, Graduations and countless end of the school year celebrations, spas are busy. As sleeveless shirts and shorts approach, encourage your callers to come in for cellulite reduction. Promote skin care treatments including solutions for acne, sun damaged skin or hyper-pigmented skin. Think gift certificates for Mothers Day, Graduations, anniversaries and other special celebrations.
mid June/early July
Ash summer!! Your guests want to step out looking their very best. What summer skin care tips can we provide? Let’s list the summer specials that will encourage your caller to schedule an exfoliation, facial, massage or hair removal procedure. Do you have any summer appropriate hair treatments that will protect your client’s from the sun? Do you recommend any particular skin care lotions or products with UV protection?
Gift certificates, holiday promotions and product baskets must be mentioned in the fall production in order to maximize holiday sales. Encourage your callers to schedule their holiday appointments. Your callers most likely took a beating in the summer sun and now it is time to pamper their skin and repair damage.
Please keep in mind that the aforementioned tips are meant to be a guide.
Every salon is completely different and everything from your customer base, location and weather to the owners very unique vision will profoundly effect the outcome of the script.
Please call us at 800.932.2175 to get started.